Salty turns inbound comments and DMs into on-brand product conversations — then shows exactly which conversation became an order.
Private beta for a small group of Instagram-first DTC brands.
@fkasioulis commented on the Hydra Glow Serum post
How it works
A customer comments or sends your brand a DM. Salty never cold-messages and never scrapes a profile.
It understands the question, follows your voice and recommends only products that actually exist in your Shopify catalog and are in stock.
A tracked link or single-use code connects the Shopify order to the conversation that earned it — down to the source post.
Not a mockup
A customer asked about dry winter skin. Salty recommended a real product, handled a price objection, minted a one-time code, and matched Shopify order #1004 back to that conversation the next morning. The card beside this text is the actual trail.
What it does
Every one of these is live today, on a real account, not a roadmap.
Answers the question, handles the price objection, recommends a product that is actually in stock at its real price — and mints a single-use discount code when that is what closes it.
"Cheap followers, link in bio" is hidden from your post automatically and gets no reply. A real complaint stays visible and gets answered — an angry customer is the highest-intent conversation you have.
Not impressions. Orders, tied to the conversation and the post behind them, so you learn which content actually sells rather than which gets likes.
Turn on review mode and every message waits for approval in your own Slack before it reaches a customer. Graduate to autopilot when you trust it.
Your voice
Your tone, language rules, campaign goal, discount policy and no-go topics live in a brand profile you control. Product names, prices and availability come from Shopify. If the catalog doesn't say it, Salty doesn't sell it.
Why we built it: Instagram knew who was talking. Shopify knew who was buying. Neither could tell us which conversation earned the order. So we connected them — Filippos, founder.
Compliance
Built in Europe for commerce brands everywhere. Privacy is part of the architecture, not a geographic limit.
Salty only ever messages people who engaged with you first. Cold DMs are impossible by design.
Messages and context come through Meta's official Instagram API. No scraping and no unofficial browser automation.
You stay the data controller. Salty uses the inbound message, permitted API fields and your own product catalog — not a stranger's scraped profile.
Sent messages, replies, clicks, codes and matched orders are recorded as one chronological customer journey.
FAQ
Your voice lives in a structured brand profile: tone, language policy, campaign goal, discount rules and topics to avoid. We tune that profile with every private-beta partner before messages go live.
Comments and Instagram DMs are live today. Story replies and click-to-DM ads use the same messaging surface and are next in the private-beta rollout.
When someone purchases through a Salty tracked link or single-use code, the Shopify order is matched to that exact conversation — "this thread led to order #1004", not a blended platform estimate.
Salty is designed around GDPR roles: your brand remains the controller and Salty acts as processor. It responds only after contact, uses official API data and your catalog, and never scrapes customer profiles.
We're onboarding a small private-beta group of DTC brands. The product works end to end today — comment to DM to order, live — and we'll show you the whole loop on a real store before you commit to anything.
No credit card. No commitment. A 20-minute live demo.