In your brand's voice, within seconds — and only ever to someone who messaged you first. Never a cold DM.
Give Salty a sales goal.
15 minutes, on your own account. No credit card, nothing to install. Or see how it works first.
@fkasioulis commented on the Hydra Glow Serum post
How it works
A customer comments or sends your brand a DM. Salty never cold-messages and never scrapes a profile.
It understands the question, follows your voice and recommends only products that actually exist in your Shopify catalog and are in stock.
A tracked link or single-use code connects the Shopify order to the conversation that earned it — down to the source post.
From comment to reply
The trail below: commented at 12:04, answered at 12:04.
DM per comment, enforced in code
A hard cap on the send itself, not an instruction the model is asked to follow.
Cold messages, ever
Salty cannot start a conversation. There is no code path for it.
Not a mockup
A customer asked about dry winter skin. Salty recommended a real product, handled a price objection, minted a one-time code, and matched Shopify order #1004 back to that conversation the next morning. The card beside this text is the actual trail.
Moderation
Calling your product garbage is a review. It stays up and it gets answered — that is a customer telling you something, loudly. Calling your brand a fraud comes down. And if there is a real, fixable problem inside the accusation, it still gets a DM, because the worst available outcome is hiding someone whose problem you could have solved.
Nothing is ever deleted. Hiding is reversible, and the author still sees their own comment exactly as they wrote it — so a wrong call costs a customer nothing, and a spammer never learns to come back with a new account.
@glowqueen_gr this sunscreen is garbage, broke me out in two days
Kept · answered@followers.boost.24 cheap followers, link in bio 🔥🔥
@maria.k 3 weeks and still no refund, this is a scam
Your voice
Your tone, language rules, campaign goal, discount policy and no-go topics live in a brand profile you control. Product names, prices and availability come from Shopify. If the catalog doesn't say it, Salty doesn't sell it.
Why we built it: Instagram knew who was talking. Shopify knew who was buying. Neither could tell us which conversation earned the order. So we connected them — Filippos, founder.
Compliance
Built in Europe for commerce brands everywhere. Privacy is part of the architecture, not a geographic limit.
Salty only ever messages people who engaged with you first. Cold DMs are impossible by design.
Messages and context come through Meta's official Instagram API. No scraping and no unofficial browser automation.
You stay the data controller. Salty uses the inbound message, permitted API fields and your own product catalog — not a stranger's scraped profile.
Sent messages, replies, clicks, codes and matched orders are recorded as one chronological customer journey.
FAQ
Your voice lives in a structured brand profile: tone, language policy, campaign goal, discount rules and topics to avoid. We tune that profile with every private-beta partner before messages go live.
Yes. Turn on review mode and every message waits in your own Slack for someone to approve, edit or reject it before it reaches a customer. Your corrections tell us where the profile needs tuning. Most brands start there and switch to autopilot once they trust it.
About fifteen minutes. You connect your Instagram account with a standard Meta login, we load your brand profile and, if you sell online, your Shopify catalog. Nothing to install and no developer needed. The demo is that setup, done live on your own account.
Comments and Instagram DMs are live today. Story replies and click-to-DM ads use the same messaging surface and are next in the private-beta rollout.
When someone purchases through a Salty tracked link or single-use code, the Shopify order is matched to that exact conversation — "this thread led to order #1004", not a blended platform estimate.
Salty is designed around GDPR roles: your brand remains the controller and Salty acts as processor. It responds only after contact, uses official API data and your catalog, and never scrapes customer profiles.
Fifteen minutes. We connect Salty to your Instagram, you comment on your own post, and you watch the reply arrive and the sale get attributed. If it is not obviously useful in that quarter of an hour, we have wasted only your quarter of an hour.
No credit card. No commitment. A 15-minute live demo.